We believe the best business decisions start with your customer.
Welcome to People Theory.
We’re a specialist market research consultancy with over 20 years experience in the Australian market.
Research that gets to the heart of the matter.
The People Theory team has more than 20 years experience in market research, ranging from from deep qualitative research to comprehensive quantitative studies and advanced analytics.
Our solutions start with understanding your business objectives - get in touch and we can bring our experience to help you design a research approach that will hit the mark.
We love solving problems! And working with businesses to identify true customer needs, and to build and develop solutions to these needs, is our passion. Whether it’s early stage market exploration and understanding to concept testing, and through to user testing and comms strategies - we love helping innovators build human-first game changers.
With extensive experience not only in research, but also in launching (and exiting) a number of successful businesses, our expert team can bring a fresh lens to drive your brand strategy.
Strategy is not about tactics, it’s about making choice - and this should start from a strong foundation of human understanding and business reality.
What is the People Theory?
We believe that human understanding - the real needs of the people that love or will love your brand - should form the underpinning of all great business ideas.
But getting to this understanding isn’t easy. It needs to be based on a solid foundation of research theory and practice that will surface up the signal, and remove the noise. Less bias, less confusion, less assumption - a simple, solid foundation of research theory.
That’s the People Theory.
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